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AI visibility guides

Practical answers to the questions buyers ask before choosing an AI visibility tool. Each guide is built from measured data, not opinion.

Measured data

We ran 13 technical checks on 20 AI visibility tools' own websites

Four pass everything. Three of the four lowest scores belong to the tools AI engines name most. Full table, dated 5 Oct 2026, with the raw detail.

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Measured data

Who AI engines actually name for AI visibility tools: 20 answers, counted

The league table as the four engines see it, with position and the pages they read. Instly Scout: 0 of 20. Re-run monthly.

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Case study

A Dubai martial arts club spent USD 3,000 on Google Ads and is invisible on Google. AI names it for free.

A Dubai martial arts club measured on both channels the same day: not on Google page one; named in 6 of 20 AI answers, second on average.

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Case study

IPMIcompare: why AI engines did not name it, and what moved when we fixed it

Two proven causes, two fixes, 3 of 20 to 5 of 20 in five days. Plus four client engagements with names withheld, including the ones that did not move.

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Tool comparison

Best AI visibility and AEO audit tools in 2026

How Instly Scout, Profound, Semrush, Scrunch AI, Otterly and Peec AI compare on what actually matters: do they measure whether AI names you, or only whether AI can read you.

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How-to guide

How to check if your website is cited by ChatGPT and Perplexity

A five-step process for checking AI citations, the difference between being cited and being named, and the four reasons most sites are absent from AI answers.

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Measurement

How to measure and improve AI search visibility

AI readiness and AI visibility are two different numbers. A site can score 90/100 on readiness and 0 of 20 on visibility. Here is what to measure and what to move.

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Tool comparison

Best AEO tools for websites in 2026

Answer Engine Optimization differs from SEO in what it measures and what it fixes. A breakdown of six AEO dimensions and how the leading tools cover them.

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Buyer guide

Which tool audits whether AI can read and recommend your website

Eight dimensions that separate a surface-level readability check from a full AI audit. What to look for, what to ignore, and how to start.

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See how your site scores

Free scan: AI readiness score across 8 dimensions, instant results.

Scan your site free