Privacy Policy

Last updated: 12 October 2026. This policy explains how Instly Scout handles extension scans, browser-visible website content, reports, payments, analytics, and support requests.

1. Introduction

Instly Scout is a product of Instly Technologies ("Instly Scout", "we", "us"). We provide an AI-visibility auditing service at instlyscout.com. This policy explains what information we collect when you use our website, Chrome extension, and scanning tools, how we use it, and the choices you have. By using the service you agree to the practices described here.

2. Information we collect

• Account information - such as your name, email address, and organisation when you sign up or request a report.
• Website URLs and page content you submit - the addresses you ask us to scan, plus browser-visible page content such as titles, metadata, headings, visible text, links, and structured data used to generate your report.
• Usage data - how you interact with the site, including pages viewed, features used, and approximate location derived from your IP address.
• Billing information - processed securely by Stripe; we do not store full card numbers.

3. How we use information

We use the information we collect to run and improve the service, including to generate your AI-visibility reports, maintain and secure your account, provide support, communicate service updates, and comply with legal obligations.

4. Scanned website data

When you run a scan, Scout analyses the current website and may read browser-visible page content from the pages being assessed. We use this content to produce your report and improve the service in aggregate. We do not attempt to access password-protected areas, and we ask that you only scan sites you own or are authorised to audit.

5. Emails we send you

If you give us your email address - in the extension, on our website, or at checkout - we use it to send you the things you asked for, and a limited amount of related follow-up:

• Your scan and report. The results you requested, and for paid audits the report itself and its access links. These are service messages and are sent to every customer.
• A short series of emails about that scan. After a free scan we may send up to five emails, about one every two days, on the issues we found and how to fix them. The series stops as soon as you buy the full audit, ask us for help, or unsubscribe, and ends after the fifth email.
• One reminder if checkout is left unfinished. If you start paying for an audit and don't finish, we may send one reminder about an hour later.

We do not sell or rent your email address, we do not add you to a general newsletter, and we do not send you unrelated marketing.

Unsubscribing. Every one of these emails contains a one-click unsubscribe link. Using it stops all follow-up and marketing email to that address permanently, while still allowing delivery of reports you have paid for. You can also email [email protected] and we will remove you.

6. Legal bases for processing

Where applicable law requires it, we rely on one or more of the following legal bases: performance of a contract, your consent, our legitimate interests in operating and improving the service, and compliance with legal obligations.

7. Sharing & processors

We do not sell your personal information. We share it only with service providers who help us operate the service, including hosting, customer notifications, analytics, payment processing, and AI model providers used to generate reports, under appropriate confidentiality and data-processing terms, or where required by law.

Website analytics. If you accept analytics in the cookie banner, Google Analytics (Google LLC, USA) receives the pages you view (without their query string, except campaign tags), the name of the website that sent you (for example a search engine or an AI assistant), the steps you take (running a free scan, asking for results or our report by email, starting checkout, opening the Chrome extension listing), a random identifier stored in a cookie, your browser and device type, and an approximate location derived from your IP address, which Google does not store. We do not send it your email address, the domains you scan or anything you type. Its advertising features, Google signals and data sharing are switched off, and event- and user-level data is deleted after 2 months; only aggregated reports with no identifier (counts by page, source and country) are kept longer. Google processes it in the USA and other countries where it operates, under its data processing terms, which include the EU Standard Contractual Clauses; see how Google uses information from sites that use its services. Without your acceptance it is never loaded. You can change your choice at any time on our Cookie Policy page.

Fonts. Our pages load their typefaces from Google Fonts (Google LLC, USA). Your browser requests them from fonts.googleapis.com and fonts.gstatic.com when you open a page, before any choice in the cookie banner, so Google receives your IP address and the browser details any web request carries. Google Fonts sets no cookies, and we receive nothing from it about you. See the Google Fonts privacy FAQ.

8. Data retention

We keep personal information for as long as your account is active or as needed to provide the service, then delete or anonymise it within a reasonable period unless a longer retention is required by law.

9. Your rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below.

10. Security

We use technical and organisational measures designed to protect information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to keep protections current.

11. Contact us

Questions about this policy or your data? Email [email protected] or visit our support page.