The framework

The model behind every recommendation.

Every AI answer is the output of the same eight questions. Scout's AI reads for all eight; its one 0–100 score is measured from the checks a machine can repeat; and the evidence machines trust is ranked below.

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8
areas the AI reads for
read, not scored
8dimensions the AI reads for
0–100one measured AI readiness score
5evidence levels ranked
on demandre-measured, every reading dated
Free report The State of AI Visibility, 2026. The evidence, the eight dimensions, and the method: the discipline of getting recommended. Get the report →
Eight dimensions

What the AI reads for.

The eight areas Scout's AI reads a site for. It writes what it found in each one, and none of them adds points. The one 0–100 number, AI readiness, is measured from 13 technical checks and four on-page signals.

01
AI Visibility
Can machines resolve who you are and extract your claims?
02
Buyer Intent
Are cost, comparison, eligibility answered on-page?
03
Trust & Credibility
Is proof machine-verifiable: reviews, cases, credentials?
04
SEO & AEO
Does structure serve ranked search and answer extraction?
05
Technology Stack
Does the tech layer help or hide content?
06
Security & Privacy
Do browser-visible signals undermine confidence?
07
Answer Coverage
Do pages answer buyers' questions in plain sentences?
08
Conversion Path
Is the next step clear once an engine sends a buyer?

AI readiness score bands (the measured 0–100):

0–39 Weak · AI struggles to read the site 40–69 Moderate · AI can read parts of the site 70–100 Strong · readable by AI; being named is measured separately

Until 28 Sep 2026 this page showed a model-judged score for each of the eight areas. Scout retired that score on 28 Sep 2026: a judged number cannot be re-proved, so it is no longer shown.

The framework applied to insurance →

The evidence hierarchy

What machines trust, in order.

Two sites can make identical claims and be treated completely differently. What separates a cited source from an ignored one is the form of the evidence, most sites live at levels 4–5. The whole of AEO is the climb.

1

Verified third-party

Reviews with schema, press, registries: proof you don't control.

2

Named, dated first-party

Case studies with real numbers and dates.

3

Structured claims

Prices, specs, credentials expressed in schema.

4

Prose claims

True statements buried in paragraphs.

5

Slogans

“Best in class.” Zero extractable content.

"named in 3, then 4, of 20 AI answers, 28 Sep to 2 Oct 2026"a level-2 fact a machine can quote and attribute.
"Trusted by thousands"a level-5 slogan it cannot use.