Which tool audits whether AI can read and recommend your website.
Instly Scout is an AI website audit tool. It checks 8 dimensions of readiness and then verifies the outcome: whether ChatGPT, Perplexity, Gemini and Claude actually name your site when buyers ask the questions your business is built to answer. The audit is a Chrome extension. The first scan is free.
8 dimensions, one score, specific fixes.
Instly Scout's AI website audit scores 8 dimensions separately. A single aggregate score without dimension breakdowns hides which problem to fix first -- and fixing the wrong thing wastes the budget.
Can machines resolve who you are? Checks entity markup (Organization, Product schema), brand name extractability, and whether the site has a clear identity engines can associate with queries.
Are cost, comparison, eligibility, and "why choose you" answered on the page? Engines prioritize sources that answer the whole question, not just part of it.
Is proof machine-verifiable? Review schema, named case studies with real numbers, credentials. Third-party verified evidence outranks first-party claims in the evidence hierarchy engines use.
Does content structure serve both ranked search and answer extraction? Heading hierarchy, FAQPage schema, clear H1, sitemap and llms.txt presence, canonical URLs.
Does the tech layer help or hide content? Heavy JavaScript frameworks, rendering delays, and bot-challenge tools can prevent crawlers from reading content at all.
Do browser-visible signals undermine confidence? HTTPS, privacy policy, cookie consent, data handling disclosure. Engines treat these as trust proxies.
Do pages answer the questions buyers ask, in plain sentences an engine can lift? FAQ and answer blocks, marked up so a machine can find them.
Once an engine sends a buyer, is the next step clear? One specific call to action per key page, matched to where the buyer is.
Readiness is not visibility. Both are needed.
instlyscout.com scored 90 out of 100 on AI readiness (Scout Full report, 29 Sep 2026) and was named in 0 of 20 AI answers the same week (AI answer check, 28 Sep 2026).
A high readiness score means technical barriers are resolved: crawlers can access the site, schema is in place, content is structured for extraction. It does not mean the site is being cited. Being cited also requires citable content -- pages that directly answer buyer questions with the brand name in the first sentence -- and third-party mentions that give engines a reason to recommend the site over a competitor.
- AI crawlers can access the site
- Schema markup is present and valid
- Content is structured for extraction
- Site loads fast enough for crawlers
- Trust signals are machine-readable
- The site is named in AI answers
- Buyer questions are answered on the site
- Third parties have cited the brand
- AI engines have a reason to recommend it
- The number will improve without content
Run your AI website audit in two minutes.
Free. No account required for the initial scan.
The free scan runs in under two minutes and returns an AI readiness score, executive summary, and top priority issues.
The full audit analyses up to 8 pages across all 8 dimensions with detailed evidence, recommended fixes, severity and effort levels, and a PDF-ready report.
The platform runs your buyer questions across ChatGPT, Perplexity, Gemini and Claude and records the named-in-answers count with a date. Save the baseline before making any changes.
AI website audit questions answered.
What is an AI website audit?
An AI website audit checks whether a website is structured so that AI answer engines can read, extract, and recommend it. Instly Scout checks 8 dimensions and gives a 0-100 AI readiness score, then separately checks whether AI engines name the site in answers to buyer questions. The two checks are distinct: one measures readiness (can they cite you?), one measures outcome (do they cite you?).
Does Instly Scout audit WordPress sites?
Yes. Instly Scout is a Chrome extension that analyses the rendered page -- it works on any website the browser can open, regardless of the underlying platform. No plugin is needed.
Can I audit a competitor's site?
Yes. Instly Scout analyses any page the browser can open. Auditing a competitor's site shows which dimensions they are strong on and where their evidence beats yours.
How often should I run an AI website audit?
Run a readiness audit whenever significant content or technical changes are made. Run an AI answer check before and after content changes, with at least 2 to 4 weeks between runs to allow engines to re-index. Running the answer check more frequently than monthly on an unchanged site produces noisy data.